How to Choose Custom Label Sizes: Best Practices

How to Choose Custom Label Sizes: Best Practices

8th Mar 2025

How To Choose Custom Label Sizes?

How do you ensure your product labels fit perfectly without wasting materials or compromising design? Choosing the right custom label size can be overwhelming, especially when packaging shapes, branding needs, and compliance requirements all come into play. A poorly sized label can wrinkle, peel, or fail to convey essential information, impacting customer trust and your product’s shelf appeal.

Labels are more than just stickers. They define your product’s identity, enhance branding, and ensure compliance. With the growing demand for customization in packaging, selecting the right label size is a crucial business decision. It is not just about making a label fit. It is about optimizing visibility, functionality, and durability.

This guide provides a clear framework on how to choose custom label sizes that suit your product and industry. It covers key factors like measuring labels accurately, understanding label materials and adhesives, industry-specific requirements, and best practices for effective label design. By the end, you will know to make informed choices, ensuring your labels look professional and perform effectively.

What Factors Should You Consider When Choosing Label Sizes?

Choosing the right custom-size labels isn't only about matching them to the package size. There are several factors to consider, which include:

  • Available Space: Measure the surface area of your product where the label will be applied. It helps to ensure that the label fits perfectly without being too small or large.

  • Content: Determine the amount and type of information you want your label to convey. If regulatory requirements exist to display specific details, ensure your label has enough space.

  • Visual Clarity: Your label needs to be legible and visually appealing. Ensure that the label size allows for clear visibility of text and images from the necessary distance.

  • Product Handling: Consider how the product will be used and handled and if that would affect the visibility or adherence of the label.

  • Shapes and Corners: The shape of your product and the label position may require custom sizes, especially with rounded or irregularly shaped products.

Remember, one size doesn't fit all when it comes to product labels!

Choosing the Right Barcode Label: Sizes, Formats, and Custom Options

Not all barcode labels are the same, and understanding the various label types and their common sizes can help you make more informed decisions.

Common Label Sizes

Certain standard label sizes are commonly used across various industries. Here's a quick rundown of some standard label sizes, along with their typical usage scenarios:

Label Size

Typical Usage

1" x 2"

Address labels, Barcodes

2" x 3"

Shipping Labels, Product Labels

3" x 5"

Warning Labels, Instruction Labels

4" x 6"

Shipping Labels, Large Product Labels

While these are common scenarios, there is no hard and fast rule. The label size you choose ultimately depends on your specific needs, product specifications and design preferences. If none of the standard label sizes match your requirements, custom label sizes are the way forward.

Custom Label Sizes

Custom label sizes provide endless possibilities for creating impactful and well-fitted product packaging. They allow you to maximize surface space without compromising design, opening opportunities for creative branding and effective communication. Whether labeling uniquely shaped products or including detailed content, custom sizes offer versatility that aligns with your brand message. However, achieving the best results requires considering factors like label material, adhesive type, and print quality to ensure consistency and durability.

Different Label Formats

Labels come in various formats, each designed for specific applications and operational needs. Sheet labels work well for light-duty use and manual application, offering easy storage and printer compatibility. Roll labels are ideal for high-volume businesses using automatic label applicators.

Fanfold labels balance storage efficiency and bulk quantity with compact, accordion-style designs. Beyond these, there are self-adhesive labels, non-adhesive tags, and specialized formats like automatic document feeders and paper tray sealants. The right format depends on your labeling process, storage preferences, and size requirements.

How to Measure Label Size Accurately?

Accurate measurements are essential to selecting the right label size. Even small errors can lead to misalignment, peeling edges, or labels that do not fit properly on the product. Knowing how to measure label size correctly helps avoid costly mistakes and ensures a professional look. The key aspects of label measurement include label width, height, shape, and corner radius. Additionally, factors like label application method, product curvature, and spacing between labels can influence sizing decisions.

Label Width and Height

The width and height of a label depend on the layout of text and graphics and the available space on the product.

  • Width is the horizontal measurement across the label’s base.

  • Height is the vertical measurement extending from the base upwards.

For circular or oval labels, width and height are often the same. Rectangular and square labels require measuring both dimensions, with the longest side considered the height for proper orientation.

When measuring for curved or irregular surfaces, it is important to factor in how the label will conform to the shape. A label that is too large may wrinkle, while one that is too small might not provide enough visibility.

Shape and Corner Radius

The shape of the label affects both its fit and visual impact.

  • Square and rectangular labels offer the most space for text and branding.

  • Round and oval labels are ideal for decorative or promotional applications.

  • Die-cut labels allow for unique, custom shapes that align with specific branding or packaging needs.

For square and rectangular labels, the corner radius is another critical factor. This refers to how rounded or sharp the corners are:

  • Larger corner radii create smoother, rounded edges, making labels less likely to peel.

  • Smaller radii result in sharper corners, offering a more structured and defined look.

Label Application Method

How a label is applied to the product affects its size and shape considerations. For instance:

  • Manual application: Labels may need to be slightly larger to allow for manual alignment, reducing the risk of misplacement during application.

  • Automated application: The label size should be optimized for the specific machine used, ensuring smooth application without the risk of wrinkles or misalignment.

Product Curvature

It’s important to account for the curvature when measuring label size for products with curves or irregular shapes. Curved surfaces, like bottles or cylindrical containers, may require:

  • Specialized label materials: Flexible or stretchable materials help the label conform better to the curve without distorting the design.

  • Custom shapes: Die-cut labels tailored to fit the curvature of a product provide better coverage and aesthetic appeal.

Additional Considerations

  • Label spacing: If printing multiple labels on a sheet or roll, account for the necessary gaps between labels to avoid printing errors.

  • Bleed and margin: Adding extra space beyond the final label size ensures accurate cutting without white edges appearing unintentionally.

  • Surface texture: Rough or curved surfaces may require slightly flexible label materials to adhere properly.

Taking precise measurements while considering these factors ensures labels fit seamlessly, adhere correctly, and enhance product presentation.

What Is The Role of Label Material and Adhesive?

Apart from the dimensions, the material and adhesive of a label also significantly influence its size choice.

Label Material Options

A wide selection of label materials are available for home use or small business purposes, each with specific characteristics and ideal use cases. Here are some commonly used ones:

  • Paper: It is economical, versatile, and provides excellent print quality, including scan quality and image quality for photo printing performance on glossy photo paper, ensuring high photo quality, making it an excellent choice for printing text documents with a sleek design at various font sizes along with color graphics and color prints for most business use while keeping the cost of ink manageable. Suitable for indoor use with dry conditions, delivering savings in the long run.

  • Vinyl: Durable, waterproof and suitable for outdoor applications or products exposed to moisture and harsh conditions.

  • Polyester: Offers excellent durability and resistance to water, oils, and chemicals. Ideal for industrial applications.

  • Polypropylene (BOPP): Great tear-resistance, moisture resistance, and clarity, making it perfect for beauty, health, and food packaging.

  • Eco-friendly materials: For brands looking for sustainable options, there are materials like Kraft brown paper, plant-based PLA, and compostable white film.

When selecting, consider aspects like how the material accepts ink, its durability, appearance, and environmental impact with a fair brow towards your desired label size.

Types of Adhesive

The adhesive or the sticky part at the back of the label determines its sticking power and application suitability. Some common types include:

  • Permanent Adhesive: Offers a strong sticking power and is difficult to remove without leaving residue.

  • Removable Adhesive: Allows labels to be easily repositioned or removed without residue, suitable for temporary labelling.

  • Freezer-grade Adhesive: Specially designed for cold environments, it stays put even under freezing temperatures.

  • High-tack Adhesive: Provides an extra-strong hold and is ideal for tough surfaces or rugged conditions.

Choose the right adhesive based on where and how your product will be used, stored, and transported. Also, consider the surface of the application, label material, and removal needs, if any. The right adhesive ensures optimal label performance and longevity, thereby aiding in maintaining the label size and its aesthetic appeal over time.

What Are The Industry-Specific Considerations?

Choosing the right label size goes beyond general considerations. Each industry has unique requirements based on regulatory compliance, product usage, storage conditions, and customer expectations.

Food and Beverage Labels

Food and beverage labels serve multiple functions, including branding, ingredient listings, nutritional facts, allergy warnings, expiration dates, and regulatory symbols. With limited packaging space and a need for clear readability, selecting the right label size requires a balance between information density and visual appeal. Key factors to consider include:

  • Packaging shape and size: Labels must fit curved, flat, or irregular surfaces without wrinkling or peeling.

  • Environmental exposure: Labels must withstand refrigeration, freezing, moisture, oil, or grease contact.

  • Regulatory compliance: Labels should meet industry requirements for legibility and mandatory disclosures.

From large wine bottle labels to small spice jar labels, custom sizing helps optimize visibility while maintaining compliance.

Pharmaceutical Labels

Precision, clarity, and durability are critical for pharmaceutical labels, which must display essential information such as drug names, dosage instructions, safety warnings, and expiration dates. Given the compact nature of most pharmaceutical packaging, labels are typically small but must remain legible and resistant to environmental factors. Important considerations include:

  • Material durability: Labels must withstand frequent handling, sterilization, and chemical exposure.

  • Print stability: Text should resist smudging, fading, or distortion under storage conditions.

  • Adhesive strength: Labels should remain securely attached, even on small vials, ampoules, or blister packs.

Custom label sizes ensure all necessary details fit within tight packaging constraints while maintaining regulatory compliance.

Cosmetic and Personal Care Labels

Cosmetic and personal care products require labels that enhance brand appeal while meeting labeling regulations for ingredients, usage instructions, and safety warnings.

  • Shape and aesthetics: Custom labels must complement sleek, often uniquely shaped packaging.

  • Water and oil resistance: Labels on lotions, shampoos, and serums must remain intact despite exposure.

  • Layered or peel-off labels: Multi-layer labels may be necessary for products with extensive regulatory details.

The right label size helps maintain an attractive presentation without sacrificing readability or durability.

Chemical and Industrial Labels

Labels for industrial products, including cleaning agents, automotive fluids, and hazardous chemicals, must be highly durable and compliant with safety regulations.

  • GHS compliance: Chemical labels must display standardized hazard symbols and warnings.

  • Extreme conditions: Labels may need to resist harsh weather, UV rays, and chemical spills.

  • Large containers: Bulk packaging may require oversized labels to accommodate safety information.

Proper sizing ensures compliance with industry regulations while maintaining product integrity.

Electronics and Asset Labels

Electronics and asset tracking labels often serve as identification markers, requiring precision and durability.

  • Small-scale printing: Barcodes, serial numbers, and QR codes must be legible, even on tiny labels.

  • Heat and abrasion resistance: Labels on electronic components must withstand exposure to heat and mechanical wear.

  • Tamper-evident features: Security labels should remain intact to prevent unauthorized removal or counterfeiting.

Choosing the right size ensures labels fit within designated spaces while remaining scannable and durable.

By understanding industry-specific requirements, businesses can select label sizes that fit their products and meet safety, compliance, and branding needs effectively.

Choosing the Right Custom Label Printer?

Consider these points while choosing all-in-one printers, best including a new printer, including the best photo printers for diverse needs, particularly for the small office, home office, or large office:

  • Print speed and volume: Choose based on business needs, whether for small batches or large-scale duplex printing, or consider a monochrome laser printer for efficient printing.

  • Label size and material: Ensure compatibility with different label types, while utilizing the HP Smart app for optimal setup, including features like the control panel for adjustments. , especially when using the laserjet pro mfp.

  • Print speed and volume: Choose based on business needs, whether for small batches or large-scale duplex printing, with easy operation from navigation buttons if applicable.

  • Connectivity options: USB, Bluetooth, or WiFi support for seamless integration.

  • Durability: Consider the environment in which the labels will be used.

Each of these label printers offers unique advantages tailored to different business needs, whether for product labeling, barcoding, or industrial applications. Investing in the right barcode label printer ensures efficiency, accuracy, and long-lasting print quality.

What Are The Best All In One Printers​?

Custom label printing requires precision, durability, and efficiency. Whether for product packaging, barcoding, or industrial applications, the right-label printer ensures high-quality output while meeting business needs. Below are the best budget all in one printers​ that deliver excellent performance for custom labels.

1. Epson ColorWorks CW-C6000A

Epson ColorWorks CW-C6000A
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The Epson ColorWorks CW-C6000A is an industrial-grade inkjet printer designed for businesses that need high-quality and great print quality with custom-size label printing​. It can also serve as a versatile home printer or AIO printer, capable of printing white pages and custom labels with impressive printing speed, just like the HP LaserJet Pro and HP OfficeJet Pro.. It supports media widths up to 4.25 inches and features an auto-cutter, making it ideal for printing custom labels on demand.

Key Features:

  • Prints full-color labels with durable pigment ink

  • Supports a wide range of materials, including glossy and matte

  • High print resolution for sharp images and text

  • Auto-cutter for efficient batch printing

Best For: Manufacturing, retail, and food & beverage industries requiring on-demand color labeling.

Shop now: Epson ColorWorks CW-C6000A

2. Epson LabelWorks LW-PX900PCD

Epson LabelWorks LW-PX900PCD
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The Epson LabelWorks LW-PX900PCD is built for industrial applications where durable, highly legible labels are essential. This best rated all in one printers​ supports a variety of tape and label materials, including heat shrink tubing and magnetic tape.

Key Features:

  • Supports label widths up to 1.42 inches

  • Half-cut function for easy peeling and application

  • High-speed printing with industrial-grade durability

  • Ideal for warehouse and electrical labeling

Best For: Asset tagging, industrial labeling, and harsh environments.

Shop now: Epson LabelWorks LW-PX900PCD

3. Brother QL-820NWB

Brother QL-820NWB thermal label printer
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The Brother QL-820NWB is a compact design, high-speed thermal label printer and a versatile Brother printer color laser model that offers wireless and Bluetooth connectivity for convenient printing. Our top pick can print in black and red without ink cartridges or toner, making it a great option for businesses needing dynamic label designs while keeping their operating costs low with affordable ink alternatives.

Key Features:

  • Prints at speeds of up to 110 labels per minute

  • Supports USB, Bluetooth, and WiFi connectivity

  • Compatible with continuous and die-cut labels

  • Backlit LCD display for standalone use

Best For: Offices, retail stores, and businesses needing a fast, efficient label printer.

Shop now: Brother QL-820NWB

4. Epson TM-C7500G

Epson TM-C7500G inkjet label printer
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The Epson TM-C7500G is a high-performance inkjet label printer among various inkjet models designed for businesses that require a full-color, low price color ink system for durable labels with exceptional quality. This all-in-one printer features refillable ink tanks that use Durabrite Ultra ink, making it ideal for industries needing vibrant, long-lasting labels that withstand environmental factors.

Key Features:

  • Prints at high resolution (up to 1200 x 1200 dpi) and supports mobile printing.

  • Supports label widths up to 4.4 inches

  • Fast print speeds of up to 8 inches per second

  • Easy integration with various applications via USB port, Ethernet, and WiFi connectivity

Best For: Retail, food and beverage, and product manufacturers requiring full-color, high-quality labels.

Shop now: Epson TM-C7500G

5. Honeywell PD45

Honeywell PD45s Printer
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For businesses that require rugged industrial label printing, the Honeywell PD45 is a powerful option. It features a full-metal frame for durability and precision printing technology for high-quality barcodes and labels.

Key Features:

  • Direct thermal and thermal transfer printing

  • Adjustable sensor for handling different label types

  • Supports various label materials for long-lasting prints

  • Fast print speeds for high-volume operations

Best For: Manufacturing, warehouse, and high-volume label printing.

Shop now: Honeywell PD45s Printer

How OmegaBrand Can Help You Choose the Right Label Printer for Your Needs?

Finding the right label printer can be a complex decision, especially when you consider factors like print quality, speed, and material compatibility.

Whether you're facing issues with frequent label misprints, slow print speeds, or a lack of durability in your current setup, these challenges can significantly impact your business operations. The right printer can solve these problems and streamline your labeling process, ensuring your labels look professional and perform as needed.

At OmegaBrand, we offer high-quality printers designed to meet the diverse needs of businesses. From precise color printing to high-volume label production, OmegaBrand provides a range of printers that ensure that your labels are created efficiently, consistently, and with the durability required for long-term use.

Don't let label printing issues hold your business back. Get a free ribbon sample today to see the quality for yourself!

Final Words

Choosing the right label size for your products can feel overwhelming, especially considering many variables. Understanding your product's unique requirements and navigating label types, sizes, materials, and adhesives can quickly become a complex puzzle.

However, by breaking down the key factors, testing, learning, and iterating along the way, you can simplify the process and make it more manageable. Your product label is a crucial point of contact with your customers, often the first thing they see.

When you select the correct size and combine it with an impactful design, you create an opportunity to enhance your product's visibility, build brand recognition, and ultimately drive conversions. This thoughtful approach to label sizing and design will help set your product apart and contribute to long-term brand success.

Frequently Asked Questions

How do I determine the right label size for my product?

Start by measuring the flat surface area on your product packaging where the label will go. Consider the amount and type of content to be placed, available space on the product, and regulatory requirements. Then, pick a size that fits all this info without appearing overcrowded.

Can I order a custom size not listed by the label provider?

Yes, most label manufacturers offer custom sizing options beyond their standard sizes. You can specify your desired dimensions, and they will create a custom die or use an existing one closest to your requirements. It’s always best to discuss your specific needs with your label provider.

How do you calculate label size?

To calculate label size, you will first need to determine the dimensions of the item you are labeling. Measure the width and height of the area where the label will be placed. Once you have these measurements, you can choose a label size that will fit comfortably within that space.